Privacy Notice
Version: 1.1
Effective Date: 26th February 2026
Last Updated: 26th February 2026
1. Introduction
This Privacy Notice explains how Daniel Christopher Jewellery Limited (“Daniel Christopher”, “we”, “us”, or “our”) collects, uses, and protects your ("data subject") personal data.
We are committed to safeguarding your privacy and complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and any other relevant privacy laws, both domestic and international.
This Notice applies to all personal data we process in the course of our business, including when you visit our website, make a purchase, book an appointment, contact us, or otherwise interact with us in person, by phone, or online.
2. Who We Are
Daniel Christopher Jewellery Limited
Registered office: 16 Greville Street, London, England, EC1N 8SQ
Company number: 09627536
Email: enquiries@dcjewellery.com
Telephone: +44 (0) 207 242 5775
We are the data controller of your personal data, meaning we decide how and why your personal data is used. Where third party suppliers are involved, they are data processors and are obligated to comply with the stipulations of this notice.
3. The Personal Data We Collect
We may collect and process different types of personal data depending on your relationship with us, such as:
Identity data – name, title, date of birth
Contact data – postal address, email address, telephone number
Transaction data – details of purchases, orders, and payments
Appointment data – booking details, notes, and correspondence
Customer service data – messages, enquiries, feedback
Technical data – IP address, browser type, device information, and website usage (see our Cookie Policy). For website performance, we use Google Analytics and Meta Pixel as non-essential cookies. Essential cookies are only required to uphold website functionality and the checkout process.
CCTV data – personal data via CCTV for the purposes of crime prevention and the safety and security of staff and customers.
Marketing and communication preferences
Employment and supplier data – where applicable
Special Category Data – we do not intentionally collect "Special Category Data;" however, any information shared voluntarily during a consultation (e.g., regarding a religious ceremony) will be treated with the same high level of security.
We only collect the data we need for our business purposes and to provide our products and services to you.
We do not use automated decision-making or profiling that has a legal or significantly similar effect on an individual or data subject.
4. How We Use Your Personal Data
We use your personal data for the following purposes:
To process orders, purchases, and payments
To provide customer support and respond to enquiries
To manage appointments, services, and repairs
To send administrative information, such as receipts and service updates
To comply with legal and regulatory obligations
To maintain business records and manage our relationship with you
To send marketing communications (only where you have consented or where permitted by law)
To improve our products, services, and website performance
We will only use your personal data where we have a lawful basis to do so, such as:
Your consent
Performance of a contract
Legal obligation
Legitimate interests (for example, improving our services or preventing fraud)
With regards to Fraud Prevention and Anti-Money Laundering (AML), for high-value transactions we have a legal and legitimate interest in verifying identities (passport/driving licence/other) to prevent financial crime.
5. How We Share Your Personal Data
We may share your personal data with trusted third parties, including:
Payment service providers and financial institutions
IT, web hosting, and software providers
Professional advisers such as accountants, auditors, and legal advisers
Delivery and logistics partners
Regulatory bodies and law enforcement, where required by law
We require all third parties to respect your data privacy and process your information securely and lawfully.
Your data will not be sold or shared with third parties for marketing purposes without your explicit consent.
6. International Transfers
If your personal data is transferred outside the United Kingdom, we will ensure appropriate safeguards are in place, such as approved standard contractual clauses or transfers to countries recognised as providing an adequate level of protection - eg. EU-U.S. Data Privacy Framework (DPF).
7. Data Retention
We will keep your personal data only for as long as is necessary for the purposes for which it was collected, including to meet legal, accounting, or reporting requirements.
Retention periods will vary depending on the nature of the data and our legal obligations. When data is no longer needed, it will be securely deleted or anonymised.
Transaction records are kept for 7 years to satisfy HMRC and UK tax laws.
Warranty/Service Records are kept for the lifetime of the warranty of the product.
CCTV records are kept for 30 days (unless required for a criminal investigation).
For a copy of our retention policy, please contact us on enquiries@dcjewellery.com.
8. Your Data Protection Rights
You have the following rights under UK data protection law:
Right of access – to request a copy of the personal data we hold about you
Right to rectification – to request correction of inaccurate or incomplete data
Right to erasure – to request deletion of your data where legally possible
Right to restrict processing – to limit how your data is used
Right to data portability – to request your data in a structured format
Right to object – to object to certain processing, including direct marketing
Right to withdraw consent – where processing is based on consent
If you wish to exercise any of these rights, please contact us using the details below.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection:
https://www.ico.org.uk/
9. Security of Your Data
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, alteration, or disclosure.
Access to your personal data is restricted to authorised staff and service providers who require it for essential and legitimate business purposes.
10. Marketing Preferences
We may send you information about our jewellery, products, services, events, or promotions if you have chosen to receive such communications.
You can change your marketing preferences or unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us directly.
11. Updates to This Privacy Notice
We may update this Privacy Notice periodically to reflect changes in our practices, technologies, or legal requirements.
The most recent version will always be available on our website with the “last updated” date at the top.
12. Contact Us
If you have any questions about this Privacy Notice or our handling of your personal data, please contact:
Privacy Officer
Daniel O'Farrell
16 Greville Street
London
EC1N 8SQ
Email: enquiries@dcjewellery.com
Telephone: +44 (0) 207 242 5775